About

About

About

Hello, I'm Sam

I’m a visual and product designer based in Orange County, California, focused on turning complex ideas into intuitive and thoughtful digital experiences. My background spans product design and digital marketing, which allows me to think through systems while still caring about the details people see and feel.

I’ve worked on products from early concepts to launch, shaping everything from user flows to final visuals grounded in research and use cases. Because I’ve worked in both product and visual design (marketing), I tend to think beyond just the interface; I’m always considering how something works and how it’s experienced and communicated through brand and marketing. I enjoyed collaborating with cross-functional teams and figuring things out together, especially when the goal is to create something that has real impact and helps people connect. Ultimately, I strive to make every experience intentional, practical, and meaningful for the people it serves.

Outside of my full time job, I partnered with 8+ Christian nonprofit organizations to strengthen their brand and digital presence through website design and development, digital experiences, online courses, physical events, and marketing initiatives. Through these efforts, I helped increase community engagement and expand their reach across the U.S., China, and Taiwan.
I’m a visual and product designer based in Orange County, California, focused on turning complex ideas into intuitive and thoughtful digital experiences. My background spans product design and digital marketing, which allows me to think through systems while still caring about the details people see and feel.

I’ve worked on products from early concepts to launch, shaping everything from user flows to final visuals grounded in research and use cases. Because I’ve worked in both product and visual design (marketing), I tend to think beyond just the interface; I’m always considering how something works and how it’s experienced and communicated through brand and marketing. I enjoyed collaborating with cross-functional teams and figuring things out together, especially when the goal is to create something that has real impact and helps people connect. Ultimately, I strive to make every experience intentional, practical, and meaningful for the people it serves.

Outside of my full time job, I partnered with 8+ Christian nonprofit organizations to strengthen their brand and digital presence through website design and development, digital experiences, online courses, physical events, and marketing initiatives. Through these efforts, I helped increase community engagement and expand their reach across the U.S., China, and Taiwan.

What I offer

What I offer

What I offer

01

Branding

Logo Design

Brand Guidelines

Collateral Design

Brand Voice & Messaging

Brand Strategy & Positioning

02

UI/UX Design

User Research & Personas

Wireframing & Prototyping

User Flow Mapping

High-Fidelity Visual Design

Usability Testing

Interaction Design

03

Web & Mobile Responsive Design

HTML/ CSS

Adaptive Grid Systems

Landing Page Design

04

AI Image Generation

Product Lifestyle Image Generation

Product Stage Backgrounds

Generative Fill & Expansion:

05

Design Systems

Component Library Development

Design Tokens

Component Usage Guideline

Accessibility Standards (WCAG)

06

Print & Production Design

Marketing Collateral

Packaging Design

3D Mockups

Catalogs & Publications

07

Iconography

Custom Icon Set Design

SVG Optimization

Pixel-Perfect Alignment

08

Image Editing & Retouching

Color Correction & Grading

Product Photo Cleaning

Photo Manipulation

09

Photography

Product Photography

Lifestyle Photography

Event Photography

01

Branding

Logo Design

Brand Guidelines

Collateral Design

Brand Voice & Messaging

Brand Strategy & Positioning

02

UI/UX Design

User Research & Personas

Wireframing & Prototyping

User Flow Mapping

High-Fidelity Visual Design

Usability Testing

Interaction Design

03

Web & Mobile Responsive Design

HTML/ CSS

Adaptive Grid Systems

Landing Page Design

04

AI Image Generation

Product Lifestyle Image Generation

Product Stage Backgrounds

Generative Fill & Expansion:

05

Design Systems

Component Library Development

Design Tokens

Component Usage Guideline

Accessibility Standards (WCAG)

06

Print & Production Design

Marketing Collateral

Packaging Design

3D Mockups

Catalogs & Publications

07

Iconography

Custom Icon Set Design

SVG Optimization

Pixel-Perfect Alignment

08

Image Editing & Retouching

Color Correction & Grading

Product Photo Cleaning

Photo Manipulation

09

Photography

Product Photography

Lifestyle Photography

Event Photography

Tools I use

Tools I use

Tools I use

Take a look at the work I’ve had the chance to bring to life, each project turning ideas into meaningful experiences.

Take a look at the work I’ve had the chance to bring to life, each project turning ideas into meaningful experiences.