Redesigning Arrival’s website to better communicate its modular EV system, manufacturing approach, and sustainability mission.
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KEY RESULT
01
Overview
I came across Arrival, a British electric vehicle company, and was immediately drawn to their visual language and modular design approach. While the website had a strong aesthetic, I felt the experience didn’t fully communicate the depth of their innovation. This project is my take on reimagining their website into something more clear, engaging, and aligned with how forward-thinking their products really are.
02
Challenge
The existing website had strong visual identity but felt fragmented in how it communicated key ideas. Important aspects of the brand, like its modular vehicle system and microfactory approach, were not clearly surfaced, making it harder for users to understand what sets Arrival apart. The experience also lacked a clear flow, which affected how users explored the content.
03
Objective
My goal was to create a more cohesive and modern web experience that better tells Arrival’s story. I focused on simplifying navigation, strengthening design elelments and content hierarchy, and using visual storytelling to highlight their products, manufacturing approach, and sustainability mission in a way that feels clear and
04
Result
In the redesign, I focused on creating a more intentional flow so users can naturally understand what Arrival is about without feeling lost. I reorganized the content to bring more attention to their modular vehicles, microfactory model, and sustainability goals. With stronger hierarchy and more purposeful visuals, the experience feels more cohesive and easier to navigate. Overall, it became less about just looking good and more about helping people actually understand the story behind the brand.
