Zuum Broker TMS Go-to-Market Experience
Zuum Broker TMS Go-to-Market Experience
Designing a cohesive go-to-market experience to position ZUUM’s Broker TMS as a modern solution for freight brokers.
Designing a cohesive go-to-market experience to position ZUUM’s Broker TMS as a modern solution for freight brokers.
COMPANY
ZUUM APP
ZUUM APP
ROLE
Visual Designer
Visual Designer
TOOLS
Figma, Photoshop, Illustrator
Figma, Photoshop, Illustrator
YEAR
3 months
3 months
KEY RESULT
A cohesive go-to-market experience that clearly positions ZUUM’s Broker TMS and drives awareness, engagement, and qualified lead generation.
A cohesive go-to-market experience that clearly positions ZUUM’s Broker TMS and drives awareness, engagement, and qualified lead generation.
01
Overview
ZUUM launched a new SaaS product for freight brokers, and I led the design of the go-to-market experience across web, ads, email, and social. The goal was to introduce the product in a way that clearly communicates its value, while positioning ZUUM as a modern, scalable solution for brokers looking to digitize their operations.
ZUUM launched a new SaaS product for freight brokers, and I led the design of the go-to-market experience across web, ads, email, and social. The goal was to introduce the product in a way that clearly communicates its value, while positioning ZUUM as a modern, scalable solution for brokers looking to digitize their operations.
02
Challenge
The biggest challenge was translating a complex logistics platform into something clear and relevant for freight brokers. It wasn’t just about simplifying the message, but making sure it spoke in a way that felt familiar and practical to them. At the same time, we needed to stand out in a crowded space while showing both the day-to-day value and the bigger shift toward a more connected, marketplace-driven way of working.
The biggest challenge was translating a complex logistics platform into something clear and relevant for freight brokers. It wasn’t just about simplifying the message, but making sure it spoke in a way that felt familiar and practical to them. At the same time, we needed to stand out in a crowded space while showing both the day-to-day value and the bigger shift toward a more connected, marketplace-driven way of working.
03
Objective
My goal was to create a cohesive marketing experience that highlights the product’s core value and makes it easy for brokers to understand how it improves their day-to-day operations. This included designing a high-converting landing page and supporting campaign assets across digital ads, email, and social, all working together to drive awareness and generate qualified leads. My Role: Product landing page, digital Ads, isometric Illustrations, emails, product one pager, and social media
My goal was to create a cohesive marketing experience that highlights the product’s core value and makes it easy for brokers to understand how it improves their day-to-day operations. This included designing a high-converting landing page and supporting campaign assets across digital ads, email, and social, all working together to drive awareness and generate qualified leads. My Role: Product landing page, digital Ads, isometric Illustrations, emails, product one pager, and social media
04
Result
The campaign created a consistent and recognizable presence across all touchpoints, from the landing page to retargeting ads and email flows. By focusing on clear messaging, strong visual direction, and a more structured user journey, it became easier for brokers to understand the product and its value. The integrated approach helped drive product awareness, attract more qualified leads, and reinforce ZUUM’s position as a modern solution for freight brokers looking to scale and streamline their operations.
The campaign created a consistent and recognizable presence across all touchpoints, from the landing page to retargeting ads and email flows. By focusing on clear messaging, strong visual direction, and a more structured user journey, it became easier for brokers to understand the product and its value. The integrated approach helped drive product awareness, attract more qualified leads, and reinforce ZUUM’s position as a modern solution for freight brokers looking to scale and streamline their operations.
