Zuum Shipper TMS Go-to-Market Experience
Zuum Shipper TMS Go-to-Market Experience
Designing a cohesive go-to-market experience to position ZUUM’s Broker TMS as a modern solution for freight brokers.
Designing a cohesive go-to-market experience to position ZUUM’s Broker TMS as a modern solution for freight brokers.
COMPANY
ZUUM APP
ZUUM APP
ROLE
Visual Designer
Visual Designer
TOOLS
Figma, Photoshop, Illustrator
Figma, Photoshop, Illustrator
YEAR
3 months
3 months
KEY RESULT
Improved product clarity, strengthens positioning, and drives awareness and lead generation for ZUUM’s Shipper TMS.
Improved product clarity, strengthens positioning, and drives awareness and lead generation for ZUUM’s Shipper TMS.
01
Overview
ZUUM’s Shipper TMS is a SaaS platform designed to help shippers manage freight operations more efficiently through improved visibility, automation, and collaboration with carriers. I led the design of the go-to-market experience, including the product landing page and supporting marketing assets, to introduce the platform and communicate its value to shippers.
ZUUM’s Shipper TMS is a SaaS platform designed to help shippers manage freight operations more efficiently through improved visibility, automation, and collaboration with carriers. I led the design of the go-to-market experience, including the product landing page and supporting marketing assets, to introduce the platform and communicate its value to shippers.
02
Challenge
The main challenge was communicating a complex logistics product in a way that felt simple and relevant to shippers with different levels of operational maturity. We needed to clearly differentiate the Shipper TMS in a competitive market while making its core value easy to understand quickly across multiple touchpoints.
The main challenge was communicating a complex logistics product in a way that felt simple and relevant to shippers with different levels of operational maturity. We needed to clearly differentiate the Shipper TMS in a competitive market while making its core value easy to understand quickly across multiple touchpoints.
03
Objective
My goal was to create a cohesive marketing experience that positions the Shipper TMS and helps shippers understand how it improves visibility, efficiency, and decision-making. This included designing a landing page and supporting campaign assets that work together to drive awareness and generate qualified leads.
My goal was to create a cohesive marketing experience that positions the Shipper TMS and helps shippers understand how it improves visibility, efficiency, and decision-making. This included designing a landing page and supporting campaign assets that work together to drive awareness and generate qualified leads.
04
Result
The final experience created a clear and consistent narrative across the landing page, digital ads, and supporting marketing assets. By simplifying messaging and focusing on key shipper pain points, and how ZUUM's Shipper TMS brings the solution. The improved structure and visual hierarchy helped communicate value more effectively, leading to stronger positioning, higher engagement, and better quality inbound interest from target users.
The final experience created a clear and consistent narrative across the landing page, digital ads, and supporting marketing assets. By simplifying messaging and focusing on key shipper pain points, and how ZUUM's Shipper TMS brings the solution. The improved structure and visual hierarchy helped communicate value more effectively, leading to stronger positioning, higher engagement, and better quality inbound interest from target users.
