Designing a cohesive go-to-market experience to position ZUUM’s Broker TMS as a modern solution for freight brokers.
COMPANY
ROLE
TOOLS
YEAR
KEY RESULT
01
Overview
For this project, I designed a sustainability-focused landing page for ZUUM TMS to position the platform as a solution that helps logistics companies operate more efficiently while reducing environmental impact. The page was part of a broader initiative that also included a whitepaper, aimed at educating potential customers on how partnering with ZUUM can create both business and environmental value.
02
Challenge
The main challenge was communicating sustainability in a way that felt credible and relevant to logistics operators. It needed to go beyond high-level messaging and clearly connect operational efficiency with environmental impact, while still driving interest and qualified leads to the product.
03
Objective
My goal was to create a clear and engaging landing page that introduces ZUUM TMS as a sustainability-driven solution. I focused on simplifying the narrative, improving content structure, and designing a visual experience that guides users toward understanding both the product value and its environmental benefits.
04
Result
The final landing page helped clarify ZUUM’s sustainability positioning and made it easier for users to understand how the product supports both operational efficiency and environmental goals.
